We and Love NZ are partnering with Be a Tidy Kiwi to bring two iconic brands together in the first national and community awareness programme about litter since the 1980’s.
We’ve received $1.7 million from the Government’s Waste Minimisation Fund to help us on our way and to invest in Smart technology bins to minimise overflow and reduce collection costs.
We plan the biggest and best litter and recycling campaign in 20 years and we’ve appointed Brandworld to help us do this.
We want to build a movement, a big bang, be disruptive, be DARING, be different, be so LOUD that people simply can’t ignore it. It’s about changing our streets back to how they used to be…
To give you some background to the campaign, look at our launch video with the Hon Scott Simpson, Associate Minister for the Environment at Meadowbank Primary School.
Beach Clean Up 9 December
Come and help clean up the beach, win prizes and help get your piece of the coast ready for your holiday fun
Ever been at the beach to relax and find yourself looking at rubbish scattered all over the sand?
The local council and the Packaging Forum have organised a community cleanup to Be a Tidy Kiwi and clean up our beaches and reserves!!
TV and Social Media Campaign
We have launched a TV and social media campaign and build on this through the media channels of our members and Council partners.
In 2015 we commissioned a National Litter Survey to measure litter.
Litter is made up of: