We and Love NZ are partnering with Be a Tidy Kiwi to bring two iconic brands together in the first national and community awareness programme about litter since the 1980’s.
We’ve received $1.7 million from the Government’s Waste Minimisation Fund to help us on our way and to invest in Smart technology bins to minimise overflow and reduce collection costs.
We plan the biggest and best litter and recycling campaign in 20 years and we’ve appointed Brandworld to help us do this.
We want to build a movement, a big bang, be disruptive, be DARING, be different, be so LOUD that people simply can’t ignore it. It’s about changing our streets back to how they used to be…
BECAUSE THAT’S HOW WE DO THINGS AROUND HERE
We will launch with a TV and social media campaign and build on this through the media channels of our members and Council partners.
To give you some background to the campaign, look at our launch video with the Hon Scott Simpson, Associate Minister for the Environment at Meadowbank Primary School.
In 2015 we commissioned a National Litter Survey to measure litter.
Litter is made up of: